Gucci, Versace, D&G … now top brands target fashion for kids

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By Karen Kay

The designer childrenswear market is thriving even as parents count pennies

To the serious fashionista, they are some of this summer’s most coveted items: a Carretto Con Rose silk embroidered dress by Dolce & Gabbana, a Gucci peacock feather jacquard coat and a pastel-hued Chloé silk crêpe boho dress with tassel trims are all top of the wishlist for those with an eye on trends. At £2,400, £1,340 and £419 respectively, this capsule wardrobe of seasonal must-haves doesn’t come cheap. And demand for these high-ticket garments is all the more astonishing because they are scaled-down versions of catwalk pieces, designed for style-conscious children.

Childrenswear is booming: in 2015 sales reached $135.6bn worldwide and accounted for 12% of the overall clothing market, according to research firm Euromonitor. For the past five years, growth in the childrenswear market has outpaced both men’s and womenswear. The childrenswear market in the UK is forecast to rise a further 13.2% in the next five years, to £6.1bn.

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Source:: Theguardian

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