Cara Delevingne Rimmel mascara ad banned for airbrushing


By Mark Sweney

Watchdog pulls TV campaign promising ‘dangerously bold lashes’ for using inserts and redrawing to exaggerate effects

Rimmel has been forced to pull a TV ad campaign featuring model and actor Cara Delevingne after the advertising watchdog ruled that it had been manipulated too much with post-production techniques including airbrushing.

The ad, for the brand’s Scandaleyes Reloaded mascara, showed the model applying the product. The commercial promised “dangerously bold lashes” with “extreme volume … extreme wear”.

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Source:: Theguardian


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