Cara Delevingne Rimmel mascara ad banned for airbrushing

0

By Mark Sweney

Watchdog pulls TV campaign promising ‘dangerously bold lashes’ for using inserts and redrawing to exaggerate effects

Rimmel has been forced to pull a TV ad campaign featuring model and actor Cara Delevingne after the advertising watchdog ruled that it had been manipulated too much with post-production techniques including airbrushing.

The ad, for the brand’s Scandaleyes Reloaded mascara, showed the model applying the product. The commercial promised “dangerously bold lashes” with “extreme volume … extreme wear”.

Continue reading…

Source:: Theguardian

Share.

About Author

Comments are closed.